let’s talk about your virtual business
tumbleweeds blowing through your website? the wrong strategy kills online sales alllll the damn time.
You’ve heard it before. Your website is the digital link to your physical store. But - just having a site doesn’t exactly make people want to stay on it. If your site is too wordy (or not wordy enough), you’re going to hear crickets instead of dollar signs.
website for velours
the ask: To create a fun and edgy website that matched this indie artist’s soultry vibe.
the goal: The site needed to showcase her music, info about her, showcase her shows, and provide a spot for fans to shop for merch. No biggie.
the tone: Casual and fun layered with references to her many accomplishes.
the audience: As an indie artist, her fans range from 0-100 and everything in between. So creating a site that catered to her audience’s needs while keeping them engaged was the trick.