let’s talk about warming up your leads
nurture emails, promo emails, launch emails… they allll matter.
Email marketing is the link between your landing page and a lead becoming a customer. It’s here that you get to nurture and nudge your audience to engage with your promos or launch.
Annnnd, with an average ROI of 4,440% - YEP, four thousand four hundred and fourty percent - it’s insane that so many business owners shove this big to-do to the ‘later’ pile.
laura herde email marketing
the ask: to create 2-3 emails per week promoting her Thrive on Life program launch.
the goal: utilizing both a promotional and nurture approach, we primed her list for sale in longer emails that used a LOT of empathy. Then, each week we sent out a short and snappy promo email to her list.
the tone: warm, friendly, and baked with empathy. This girl radiates kindness and a belief that everyone can achieve the absolute best.
the audience: high-achieving women looking for more out of life.