about tracy’s campaign
the ask: Tracy Teskey needed Meta ad copy, email copy for different audiences and campaigns, and copy/formatting for the landing page.
the goal: to increase traffic, drive new leads, and sell more of Tracy’s VIP packages.
the tone: Tracy’s tone is business professional + an edge. She’s a seasoned professional who has a clear goal and an infectious energy. Tapping into this was crucial to getting her audience to engage and spend $$$.
the audience: female professionals who are looking to diversify their investments and spend their savings on a rental property.
in this strategy, it was crucial to send webinar attendees to a landing page that gave them just a big more information + social proof. Then, we encouraged them to book a private coaching session to get a taste of what working with Tracy was like.
in order to get people to book a call with tracy, we first needed to get eyes on her business. enter, a digital ad strategy with multiple messages. here are a couple of examples:
As a marketing professional with a decade of experience, I develop promotional strategies that build brand awareness and help drive customer engagement, resulting in increased sales and revenue growth for the companies I’ve worked with.