About Kacie's campaign
the ask: Kacie Vaudrey needed a new homepage, about page, multiple blogs, and an email series to promote her big launch.
the goal: to create a cohesive story that resonated through multiple channels and to retarget her list of nearly 7k email subscribers and 5k social followers. Kacie's tone is very warm and open - she loves to share personal stories about her life so marrying her experiences with her expertise while priming her audience to buy was critical.
the tone: Kacie’s tone is very warm and open - she loves to share personal stories about her life so marrying her experiences with her expertise while priming her list to buy was crucial.
the audience: female entrepreneurs who are looking to level up or start their side hustle or new career. Regardless of income level or market, Kacie believes there's a bad ass entrepreneur in everyone.
a new business direction needed a copy revamp that showcased her warmth and yeeeears of experience leading female entrepreneurs
how do you bring to life an about page of a woman that’s been through many life alterations? bridge personal experiences with a mix of how she can help, that’s how.
oh boy do I love writing blogs for this lady. she’s smart, vibrant, and has a ton of great ideas. here are a few of my favs
As a marketing professional with a decade of experience, I develop promotional strategies that build brand awareness and help drive customer engagement, resulting in increased sales and revenue growth for the companies I’ve worked with.